Say a little: wouldn’t you like to have a more updated and dynamic site, that conveys the clear feeling that there is always something in the pot? Being always active online, whether it is events, initiatives or simply attention to the latest news in your sector, makes all the difference in the world in a customer’s first impression. Constantly uploading new content and keeping a news section active, however, takes a lot of time. What if we told you that there is a way to keep your site up to date, without having to constantly upload new content? The answer to all your dilemmas is one: the Social Wall.
SOCIAL WALL: WHAT IS IT?
Just as the English term suggests, a Social Wall is a real “wall” that aggregates all content from any social media you are using (Facebook, Instagram, Twitter etc.) into one large feed. And by each we mean just any content: on the Social Wall, in fact, will be shown both the content directly published by you, as well as those shared by other users who interact directly or indirectly with your profiles. You can choose the graphic layout and decide how to organize its contents according to the message you want to convey or the use you intend to make of it.
SOCIAL WALL: POSSIBLE USES
The Social Wall is a really versatile tool and can be useful especially in 2 occasions:
1 – When you need to keep your site up-to-date and dynamic
This is certainly the main reason. The Social Wall on your website can become a separate page perfectly inserted within the structure of your site and that can easily replace any news section. Why waste time creating fresh new content after already having created and promoted it through your social networks? Unless you want to create articles that actually add value to the user experience on your site, creating ad-hoc content related to events or news with a limited lifespan makes little sense. The Social Wall helps you to transfer on your site all the content and the dynamics of your social networks giving you also the possibility to organize them by topic through hashtags and keywords.
2 – When you want to engage your users during an event
Have you ever attended or even organize an event and want to maximize the participation of your users? The Social Wall can help you with that too. If you’ve organized a special event or are attending an important trade show, you can encourage your users to actively participate in the conversation by using dedicated hashtags or tagging your company page or event page. In this way you can interact directly with your users and automatically transfer all the fruits of this interaction on your website, showing you up to date, always on the spot and interested in the opinions of those who follow you.
SOCIAL WALL: HOW TO CREATE IT
There are many ways to create a Social Wall. We decided to talk about what we think is the ideal solution. If your site is built with WordPress the best thing is to install the plugin Flow-Flow Social Stream, which allows you to create a Social Wall attractive, dynamic and able to adapt to all types of devices. Its main features are:
- 4 compatible social networks: Facebook, Twitter, Instagram, Pinterest
- Cross Browser adaptation
- Intelligent caching
- Optimized AJAX and PageSpeed loading
- Easy to use admin
- Easy one-click API authentication for Instagram and Facebook
- Fast CSS3 transitions and animations
- Optimized for any screen size and touch devices
- Responsive layout
- Organisation Drag&Drop
- Social counters of comments, likes, visits
- Share buttons to increase engagement
- Translation ready
DOES YOUR WEBSITE REALLY VALUE YOUR SOCIAL CONTENT?
Integrating a Social Wall is a smart way to keep your site up-to-date, increase user interaction and strengthen your brand’s online presence. If you want to give new energy to your site and make the most of your social channels, contact us.
