Influencer marketing is an excellent marketing strategy already adopted by many companies. What does it consist of? It is a collaboration between your brand and one or more influencers (you have the choice!) who have already built a substantial network of followers. What are the benefits? This allows you to make your brand known to a wider audience and, consequently, increase your visibility on social media.
However, choosing the right influencer for your business can be difficult. That’s why we decided to collect some tips to help you choose the right testimonial for your brand.
1. DEFINE YOUR CAMPAIGN GOALS
As always, when you approach to create a new marketing campaign, the objectives must be clear. To select the right influencer, it’s important to determine what you want to achieve with your next marketing move: increase brand awareness? Increase sales? Or simply improve social media engagement?
The answer to these questions will help you establish the criteria for choosing the influencer.
2. IDENTIFY YOUR TARGET
First of all, identify who your target audience is and try to understand which influencers are most relevant to them. It’s crucial to make sure you choose an influencer that will reach your target audience. If you sell children’s products for example, it might be better to collaborate with an influencer who has a community of parents as followers.
3. VERIFY THE AUTHENTICITY OF THE INFLUENCER
Make sure that the influencer you choose is authentic and transparent to its audience and above all consistent with your business values. Check your content, reviews, follower comments and previous collaborations to assess the reliability of your audience and brand.
Try to avoid influencers who promote too many different products among them, in fact this could lose the trust of their followers and, consequently, not help the growth of your business!
4. ANALYSES THE NUMBERS AND QUALITY OF CONTENT
Check the influencer’s number of followers, engagement rate and audience interaction. These are important indicators of how engaging its content is.
Be careful though: many profiles have a large number of followers, but what matters is their ability to engage the audience. This is definitely not what we want for our influencer marketing plan.
4. SET YOUR BUDGET
Not all influencers have the same rates, they can vary depending on their level of notoriety. You will then need to carefully evaluate the value for money to find an influencer that fits your budget.
Remember: a lower budget spend may not be the best solution to bring results, it’s worth a little the same rule of Google Ads!
At this point, after choosing your influencer, plan the collaboration by making sure you clearly define the role of this figure for your brand and the type of content that you expect to be advertised.
In summary, choosing the right influencer for your influencer marketing campaign requires some planning and research, But it can be a very effective opportunity to reach your target audience and build an authentic relationship with your follower community.
