{"id":4394,"date":"2018-08-13T14:10:42","date_gmt":"2018-08-13T12:10:42","guid":{"rendered":"https:\/\/www.comunicazione21.com\/scegliere-foto-per-sito-web\/"},"modified":"2025-05-09T16:49:14","modified_gmt":"2025-05-09T14:49:14","slug":"choose-images-for-websites","status":"publish","type":"post","link":"https:\/\/www.comunicazione21.com\/en\/choose-images-for-websites\/","title":{"rendered":"Photos for websites: how to choose them with the eyes of a web designer"},"content":{"rendered":"

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For your website, images are everything: they draw the attention and trigger a reaction in our mind instantaneously. If you use correctly the images, they play a key role in determining the first impression of a user, but they could also tell us what the website is about, and be a key factor to improve the positive perception of our brand. <\/span>However, a wrong use of them could affect the user experience. So, how to make the correct selection?\u00a0<\/span><\/p>\n

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CHOOSE IMAGES ACCORDING TO THE WEB DESIGN, NOT THE OPPOSITE<\/h2>\n

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Even if all the aspects of your website are important (content, colors, font, information architecture etc. etc.), images need your full attention from the user experience point of view. Thinking, creating a choosing the photos for your website should be done also using the mind and critical eye of a web designer. For impact, position and consistency, images must be in harmony with all the components of your project.<\/p>\n

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TREAT IMAGES AS REAL CONTENT<\/h2>\n

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You certainly agree with the fact that, on a website, an image is part of its content… but, do you really treat it as such? Do you use it as decoration or filler? Have you considered all aspects related to that content? Have you evaluated them correctly whether to use it or not? Have you considered the needs of your users and the impact that the photo will have on them? Does the image provide meaningful information or enhance the user experience? These are just some of the questions you should ask yourself before choosing an image for your website. Photos should not be used just to “beautify”. It is to make mistakes, so let’s better understand how to evaluate a photo before using it.<\/p>\n

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HOW TO CHOOSE THE PERFECT IMAGE<\/h2>\n

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There are various aspects to consider when you choose a photo for your website. Let’s image that you know already how to evaluate the fundamental aspects of a photo: resolution, size, composition, and exposure. Once this is done, the image has passed the main test and you’ll be able to continue exploring the other fundamental aspects for its usage. Our brains process images 60,000 times faster than text, so it’s important to ask yourself some questions before making a choice:<\/span><\/p>\n

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IS IT USEFUL?<\/h2>\n

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First of all, a photo needs to be useful. Using a photo to brighten up a page or fill in some space is not a crime, but even in these cases, it is necessary to consider the context in which they are placed. For photos to be appealing, stimulating, and useful, they should:<\/span><\/p>\n