{"id":4353,"date":"2018-06-15T16:47:32","date_gmt":"2018-06-15T14:47:32","guid":{"rendered":"https:\/\/www.comunicazione21.com\/bigg-material-design\/"},"modified":"2025-05-12T11:02:36","modified_gmt":"2025-05-12T09:02:36","slug":"bigg-material-design","status":"publish","type":"post","link":"https:\/\/www.comunicazione21.com\/en\/bigg-material-design\/","title":{"rendered":"BigG and Material Design: the spread of the language developed by Google continues"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=&#8221;vc_col-lg-offset-1\/5 vc_col-lg-8&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;p1&#8243;]<\/p>\n<p style=\"text-align: justify;\">The <strong>Material Design<\/strong> is a design language developed by Google in 2014 to standardise the aesthetics experience of all its products, from Gmail to the latest Android Lollipop mobile operating system, that has since become a sort of trademark of BigG.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1745996025180{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1\/5 vc_col-lg-8 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-xs-offset-1 vc_col-xs-11&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h-circle-pink&#8221;]<\/p>\n<h2>WHAT&#8217;S THE MATERIAL DESIGN?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;p2&#8243;]<\/p>\n<p style=\"font-weight: 400;\">The Material Design is a style, a code, a <strong>design language<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">First of all, it was born in opposition and at the same time as a synthesis between Microsoft&#8217;s Flat Design or Metro Style and Apple&#8217;s first iPhone Skeuomorphism. The concept on which this language develops is the word &#8220;<strong>material<\/strong>&#8220;. Here&#8217;s what Google&#8217;s Vice President of Design said:[\/vc_column_text][vc_column_text]<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Q8TXgCzxEnw?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-xs-offset-1 vc_col-xs-11&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h-circle-pink&#8221;]<\/p>\n<h2>MAIN CHARACTERISTICS OF THE MATERIAL DESIGN<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;p2&#8243;]<\/p>\n<h3 style=\"text-align: justify;\">The tactile surfaces (<em>quantum paper<\/em>)<\/h3>\n<p style=\"font-weight: 400;\">Each element of a graphical interface becomes a real and tangible surface that can be touched. The surfaces have a thickness of <strong>1 dpi<\/strong> (dot per inch, the minimum measurement in digital graphics). The elements, in this way, acquire <strong>realistic shadows<\/strong> because they are structured hierarchically one on top of the other. Essentially, the division into layers of digital surfaces improves the user experience and focuses their attention on important page elements such as buttons or navigation menus. The material design introduces <strong>depth<\/strong> and <strong>three-dimensionality<\/strong> to interface surfaces. But it does so while remaining in the simplicity of lines and shapes.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1747040525283{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; el_class=&#8221;p2&#8243;]<\/p>\n<h3 style=\"text-align: justify;\">Intelligent animations<\/h3>\n<p style=\"font-weight: 400;\">Google designers and developers strongly believed that the <strong>animations<\/strong> inside a graphic interface are reasonable and coherent with the user experience.<br \/>\nAn animation needs to be the result of a gesture, that is the user intention. It is important also that the animation starts exactly where the input (click or touch) is sent.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1747040512687{padding-bottom: 30px !important;}&#8221; el_class=&#8221;p2&#8243;]<\/p>\n<h3 style=\"text-align: justify;\">Adaptability<\/h3>\n<p style=\"font-weight: 400;\">All the graphic interfaces must be <strong>responsive,<\/strong> meaning that must adapt dynamically and automatically to any device from which you access.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;p2&#8243;]<\/p>\n<h3 style=\"text-align: justify;\">Digital \u201cInk\u201d<\/h3>\n<p style=\"font-weight: 400;\">Everything that is applied to digital surfaces becomes a sort of <strong>digital<\/strong> <strong>ink<\/strong> and takes real shape.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;p1&#8243;]<\/p>\n<h3 style=\"text-align: center;\">Are you curious of this new trending?<\/h3>\n<p style=\"text-align: center;\">You can read more at the following <a href=\"https:\/\/material.io\/design\/introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">link<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=&#8221;vc_col-lg-offset-1\/5 vc_col-lg-8&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;p1&#8243;]&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[53,56],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-experience-en","tag-google-en","tag-web-design-en","category-1","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Material design and Google: quick and modern templates<\/title>\n<meta name=\"description\" content=\"Material design is a design language developed by Google in 2014 with the purpose of standardize all its products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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